Death by Rigidity The FTC is attempting to curb a sales pitch for Rice Krispies. And the effort involves an interesting syndrome. One of the more insidious methods of attacking capitalism is to take a theoretical model of how it “should” work and then force actual capitalists to operate “by the book.” The most egregious instance of this is the absurdity known as “perfect competition,” which declares how capitalist competition “should” work and then serves as a Procrustean ideal that allows bureaucratic regulators to torture actual competition. Nearly as absurd is the apparent model of “perfect advertising” that the enemeies of capitalism have tried to foist on the system. In a capitalist exchange, they say, the seller informs the buyer of what he has for sale and the buyer then determines if he values that product more than the money it would cost. Thus, an example of “perfect advertising” would be one of those unreadable sheets of miniscule print that comes with a prescription medicine.
